The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
COPY AND PODCAST
9 Black Friday Sale Ideas That Don't Require Discounts
Black Friday doesn't have to mean slashing prices or burning out over a holiday weekend. Samantha shares nine Black Friday sale ideas for service-based businesses, including BOGO deals, exit offers, affiliate promos, and group pricing, plus how to seed your offer early so your flash sale converts any time of year.
Launch vs Promotion (and How to Promote Your Offer Without Overthinking It)
In this episode of the Copy And Podcast, Sam discusses the differences between a launch and a promotion. A launch is a more coordinated promotion, and both exist to sell your offer. In this episode, she shares why capacity fears stop business owners from selling, plus a four-step framework for promoting any offer with confidence.
Where to Put Your Website Link to Get More Clients
In this episode of the Copy And Podcast, Samantha shares a practical checklist for where service providers should put their links to get maximum engagement. She covers social bios, LinkedIn, email signatures, Google Business profiles, social posts, and freebies. Learn why your link in bio page should live on your own site and how one signature link booked Sam $2,000+ project.
The Launch Strategy That Signed 28 DFY Clients In 13 Days with Taylor Lane
In this episode of the Copy And Podcast, Sam chats with Threads specialist Taylor Lane as she shares the launch strategy that took her done-for-you agency from a five-client goal to twenty-eight signed clients in thirteen days. Samantha and Taylor break down the masterclass, bonus structure, price timing, and closing emails that service providers can borrow for their next launch.
The Types of Copywriters (And Which One Your Business Needs)
Not sure what kind of copywriter your business needs? Samantha breaks down every type of copywriter, from direct response to brand to email to UX, so you know exactly who to hire (and when) instead of guessing your way through a Google search or a Facebook group post.
Copywriting Myths That Are Costing You Clicks
In this episode of the Copy And Podcast, Sam investigates popular copywriting myths about button shape, email subject lines, and sales page headlines. She pulls data from Flodesk, audience A/B tests, and her own client work to show what converts and what's just internet noise, then shares the free tools she uses to test her own results.
10 AI Copywriting Tells & How To Fix Them
In this episode of the Copy And Podcast, Samantha breaks down ten AI copywriting tells hurting your sales copy, from em dash overuse to passive voice, and shows the exact fix for each. Learn how to spot AI writing mistakes in your own copy and edit AI generated copy so it sounds like you and converts better.
What My Marketing Degree Got Wrong About Small Business
In this episode of the Copy And Podcast, Sam unpacks four marketing lessons from her college degree that fall apart for small business owners: long launch windows, formal market research, separate marketing and sales teams, and feedback loops. She shows what works when you are running a lean, one-person operation in 2026.
Right Message, Wrong Time – Self-auditing a slow promotion
In this episode of the Copy And Podcast, Sam breaks down why her flash sale workshop, backed by strong messaging and clear audience demand, only sold five spots against a goal of twenty. She digs into the launch timing strategy lessons this taught her about running promotions around traditionally busy times, and how to turn a slow promotion into usable data.
How to Use a Waitlist Strategy to Sell Before Your Launch Even Opens
In this episode of the Copy And Podcast, Sam explains how a waitlist strategy can turn a launch into a success before the cart even opens. Using a client example, she covers the four types of waitlists, how to nurture them, and the exact timeline that turns a cold list into a room full of ready-to-buy leads.
How to Run a Flash Sale Without Discounting Your Offers
In this episode of the Copy And Podcast, Sam breaks down how to run a flash sale without slashing your prices. She covers the goals a flash sale can serve, five formats that skip the discount, and three ways to pull a flash sale offer straight out of your existing service suite before fall launch season starts.
Affiliate Marketing Copy Every Service Provider Needs
In this episode of the Copy And Podcast, Samantha breaks down exactly how she runs her affiliate program at Nomad Copy Agency, from inviting and onboarding affiliates to keeping them engaged between launches. She covers the four types of affiliate copy every business needs, honest platform recommendations, and creative ways to build affiliate relationships that go beyond a commission check.
Story Selling in Launch & Sales Emails
In this episode of the Copy And Podcast, Sam breaks down story selling, a way to write sales and launch emails that persuades through story instead of argument.
How to Use AI in Your Business Without Losing What Makes You, You
In this episode of the Copy And Podcast, Samantha and Kaili Meyer break down how to work WITH machine learning and AI while staying true to your brand and brand voice.
The Launch Mistakes To Avoid On Your Next Promotion
In this episode of the Copy And Podcast, Making launch mistakes that are quietly tanking your sales? Sam breaks down what's going wrong in pre-launch, active launch, and post-launch, and what to do instead. If you're a course creator or coach getting ready to open cart, this episode will show you exactly where your launch strategy is leaking sales, and how to plug it before your next one.
Marketing Vocabulary Explained for Small Business Owners
In this episode of the Copy And Podcast, Sam explains a practical marketing vocabulary glossary covering funnels, opt-in pages, lead magnets, email terms, and the money language every online business owner needs to know.
Marketing Acronyms Explained for Small Business Owners
In this episode of the Copy And Podcast, Sam breaks down marketing acronyms and small business acronyms. Samantha walks through the ad metrics, money math, and tech jargon every entrepreneur hears but rarely gets explained in plain terms.
The Sales Psychology Behind Subject Lines That Get Clicks
In this episode of the Copy And Podcast, Sam explains the sales psychology behind email subject lines that get opened. Four tactics to boost open rates and avoid the mistakes that tank deliverability.
Where To Disclose How You’re Using AI On Your Website, Emails, And Sales Pages
In this episode of the Copy And Podcast, Sam speaks on how to handle AI transparency in your business. This episode breaks down where to disclose AI use in your copy and how to write it so it converts.
What (Smart) Copywriters Think of AI Copy
In this episode of the Copy And Podcast, Sam and Sara Joelle chat (rant?) about why using AI in copywriting sounds like a time-saver… but really makes your copy stand out as much as a white car in a parking lot. Listen for the banter, stay for the copy tips.